Since the launch of Threads, Meta has been continuously introducing new and fresh functionalities to enhance the app. Reportedly, Meta is now working on a new feature that will allow users to post Instagram Reels directly to Threads.
This can be a part of Meta’s plan to enable cross-posting functionality.
App researcher Alessandro Paluzzi mentioned on Threads that “Threads is working on letting us share our Instagram posts and Reels directly from the post composer.”
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According to the screenshot shared by Paluzzi, the drop-down menu on Threads now includes a new Instagram option, alongside the existing GIF, Voice, and Poll features.
The company confirmed to TechCrunch that it is indeed testing the feature.
Paluzzi mentioned, “It shows you a bottom sheet with your Instagram posts and Reels from which you can choose what to import to Threads.”
Earlier this year, Meta began testing a feature that automatically cross-posts content from Instagram to Threads. The company had also been testing a similar feature on Facebook around the same time.
This feature will help users gain more engagement and increase the visibility of their content.
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