Dell Technologies has introduced a range of devices with built-in artificial intelligence (AI) at CES 2025.
As per the blog post, devices under the Dell brand will be designed for play, school, and work. The devices with the Dell Pro brand are made for professional-grade productivity. The Dell Pro Max devices are built for maximum performance.
The Dell and Dell Pro product lines include more than just laptops and PCs; they also cover displays, accessories, and services.
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However, the company also highlighted that it will keep using the Alienware brand for gaming laptops, PCs, and accessories, as it has become a well-known name in the gaming industry.
Dell also introduced the latest AI-powered devices in its Dell, Dell Pro, and Dell Pro Max categories at CES 2025.
These new AI PCs come with built-in neural processing unit (NPU) and Intel Core Ultra Series 2 processors. It also gives customers the option to choose models with AMD Ryzen processors.
The company has also launched the Dell Pro AI Studio as part of its AI Factory, making the development of AI for PCs easier.
This AI toolkit uses NPU technology and offers Dell-approved tools, frameworks, templates, and models. Now developers and IT administrators can easily create and manage AI software, no matter what hardware they use, as per the company.
Dell Pro AI Studio is said to reduce development and deployment time by up to 75%.
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